Philadelphia Phillies: Aaron Nola’s Yuengling sponsorship is weird, right?

(Photo by Joe Robbins/Getty Images)
(Photo by Joe Robbins/Getty Images) /

As the Philadelphia Phillies inch closer to opening day, Aaron Nola has inked an endorsement deal with Yuengling. But why?

Here’s a sentence I never thought I’d type: Philadelphia Phillies ace Aaron Nola is the new brand ambassador for Yuengling beer.



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Don’t get me wrong, I have nothing against Yuengling, as my extended family is from the Pottsville area and has probably single-handedly kept the world’s largest Craft brewery in business for the last hundred plus years, but this is a strange pairing to say the least.

Now maybe I’m just a jaded Philadelphia sports fan, but I always thought Nola was a bit more popular than in the face of a regional brewery.

Wawa, sure, that’s a dream endorsement for any Philadelphian, but why Yuengling?

Why sign with a beer company based in Pottsville when you’re in the City of Brotherly Love? Why not sign on with Yards, or with Victory? If hard alcohol is more your thing, I’m sure Sailor Jerry wouldn’t mind a big-name corporate endorser.

I just have so many questions.

In an Instagram post announcing the deal, Nola laid out his intentions for the world to see: since being drafted by the Phillies, Yuengling has always been his go-to beer, so when they approached him about a partnership it seemed like a no-brainer.

Okay, fair.

Now which beer specifically Nola’s a fan of has yet to be announced, be that the traditional lager, the Black and Tan, or Lord Chesterfield Ale, but it’s safe to say Phillies’ finest isn’t an IPA man.

Furthermore, there’s been no word on whether or not the Louisiana product has tried the company’s ice cream, which in my humble opinion is the best thing the company has on the market right now.

From Black and Tan (Belgian Chocolate and Salted Caramel) to Sea Salt Caramel Swirl, or even Carmel Popcorn, the exorbitantly expensive, full-fat pints have diversified an otherwise niche company into two different food industries, which in and of itself is a pretty remarkable accomplishment.

Who knows, maybe he saw Forbes’ poll declaring Yuengling the ‘Best Craft Brewery in the Country‘ and wanted to hitch his ride to a proven winner?

We may never know, but for the foreseeable future, two things are clear: Aaron Nola will be the Philadelphia Phillies’ top-of-the-rotation-ace, and he’ll be drinking Yuengling.

Next. Mike Trout is a fake Philly fan. dark

You know what? I think I’m actually kind of coming around to this after all.