There were numerous reasons that the 2013 Eagles’ season felt like a breath of fresh air. The season wasn’t just a welcomed change because the Eagles went from a 4-12 last place team in 2012 to a 10-6 division winner in 2013–there was something more.
Maybe it was that despite the overwhelming amount of success in the Andy Reid/Joe Banner era, the team felt like it belonged to the city of Philadelphia, and the fanbase again. The media, speaking for the fans, were no longer treated like they weren’t worthy of being the presence of the head coach anymore. Chip Kelly might not have been buddy-buddy with media members (I’m looking at you, Jeff McLane), but he wasn’t an arrogant douche either.
The move from Reid’s “Taco Tuesday’s” and “Fast Food Friday’s” into a sports science/nutrition program made the team feel like they were cutting edge. It was no longer, we are going to feed our players poorly, then try to force them to fit into a poorly run version of the West coast offense, it was about using the resources available to us in 2014, to get ahead of the curve.
That feeling of being “ahead of the curve” gave me some sort of sense of pride in the Eagles, where for the first time in at least four years, I felt like the Eagles were seriously one of the most relevant and exciting teams in the league.
Another one of the great things the Eagles did in 2013, which combined the city getting their team back and being ahead of (or at least with) the curve, was the #FlyEaglesFly campaign. The campaign provided weekly motivational videos, that not only incorporated great moments from the current team, but they included sentimental moments from the Eagles’ past, that would give any Eagles’ fan goosebumps. The videos also had a nine to five, Philly type feel to them, which really connected with the fans.
I would be lying if I’ve said that I haven’t re-watched a ton of the videos from last year, as I waited on the week one video for this year, and–more importantly–the Eagles’ season. Fortunately, I don’t have to do that anymore, because the #FlyEaglesFly team released the first pump-up of the year, yesterday afternoon.
It’s more about the Eagles’ season and Philly than focusing on the Jaguars, but I think that’s because no one is anticipating a very strenuous week one outing.