Update June 24th 1:30 PM EST: Sixers’ CEO Scott O’Neil passed this along, which obviously means I will be getting Christmas presents with this logo on it.
Scott O'Neil says that the alternative Ben Franklin logo floating around won't be an official alternate but will be used w/ some merchandise
— 975TheFanatic (@975TheFanatic) June 24, 2014
Original Article
Just when you thought getting Adam Aron out of the organization would put less of an emphasis on image and stupid gimmicks, we’ve had an off-season full of re-branding ideas. The latest one, is this creepy Ben Franklin secondary logo that surfaced tonight.
At least the Sixers new dribbling Ben Franklin secondary logo is intimidating though: pic.twitter.com/vfYxfPuIgJ
— Michael K-B (@therealmikekb) June 23, 2014
According to Jason Wolf of Delaware Online, the Sixers don’t actually plan on using this logo. Thank God.
#Sixers source: Team will NOT use this logo. Was something they explored. MT @RealGM: #76ers' new Ben Franklin logo. http://t.co/4PVE7TigZ7
— Jason Wolf🐺🌵 (@JasonWolf) June 24, 2014
I did some research of my own, and found that the Sixers used a very similar version of this logo when the FU center hosted the 2002 NBA All-Star game. Somehow, the normal colored basketball makes the logo slightly less creepy.
If the Sixers want to add a creepy secondary logo, then they might as well go all out. Phil E. Moose and his Hugh Hefner robe seem to fit that bill.
As long as his b*tches love him.